Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action.

The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction.

If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas.

1) Try it free for [TIME].

2) Get started now.

3) Order your [PRODUCT] today.

4) Learn more.

5) Sign up for a free [TRIAL, MEMBERSHIP, ETC.].

6) Start your free trial now.

7) Send me the [PRODUCT/SERVICE] right now.

8) Get [BENEFIT of SERVICE] today only.

9) Get your free [SOMETHING].

10) Subscribe now.

11) See how it works.

12) Talk to us.

13) Experience the [BENEFIT OF PRODUCT OR SERVICE]

14) Get [DISCOUNT] while supplies last!

15) Get [PRODUCT OR SERVICE] today, and get [ADDED BENEFIT OR FREE PRODUCT].

16) Only [NUMBER OF AVAILABLE PRODUCTS OR SPOTS] available. Lock in your order now!

via 16 Call-to-Action Formulas That Make People Want to Click