What is Content Marketing?

content marketing
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Have you ever considered how many adverts enter your eyes each and every day? They invade every part of your waking moment and if advertisers had their way they would love to include your sleeping moments also.

When you ask what sort of advertising. Advertising is not just the offical advert that appears on your TV screen, in the magazines you read or the adverts that drop through your letter box demanding your attention. Advertisingincludes all the brand names you pass on the shelves of a supermarket, the brand labels on the clothes you wear. The food in your fridge even the different types of motor car you pass on the motorway. In total it is estimated that up to 20,000 adverts are presented to us every day.

Now of course you do not “see” them all or even take them into your conscious mind, in fact it has been suggested that of these 20,000 only 150 are actually acknowledged and noted by out brains.

So the question for advertisers has got to be how to get into the 150 when it is obvious that the public are really advertising blind today?

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Content marketing

Content Marketing is the use of marketing collateral in a methodical, consistent and planned way to qualify prospects, keep them engaged until they’re ready to buy, and move them towards a purchase. 

It is geared towards measurable, short-term results rather than the longer-term “market awareness” or visibility PR traditionally provides. 

(1) This includes steps you’re probably already taking, such as search engine optimization on press releases and other collateral. 

(2) It also means making sure you have quality follow-up or call-to-action content on your website.

(3) The next step requires the tough work of defining key customer segments (or personas) and the content required to engage them at each stage in your sales cycle. 

(4) You can add value by using your knowledge of the client and its market to develop a content map aimed at different stages in the buying cycle. 

(5) The next step is running the marketing automation software that makes all this happen.

Running through all these steps, of course, is the ongoing creation of the content itself. Whether you do it yourself or hire an agency, the goal is to create quality content that provides valuable information, not just marketing fluff. for more information please click on What is Content Marketing?

When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal.

The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 seconds skimming articles before they ever settle on one to read!

What this means is, if you’re running an internet marketing blog, you’d better make sure it’s a good one.  Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks.

Whether your business already has an online marketing blog or you’re just getting started, you need to pack a powerful punch in order to stand apart from the crowd:

for more information please click on 5 Ways to Crank Up Your Internet Marketing Blog’s Potential

No matter if you are a webmaster of a major site or you are a DIY blogger it is critical today to ensure that you content is made up of valuable information that draws your visitor and converts them to a customer.

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