It is critical to include a call to action on your website. Sometimes it is quite difficult to decide what a call to action consists of. Here is some news – it is not always a call to BUY a product.
One of the tasks of a webmaster is to build a website that contains enough information to attract and keep visitors on their website. The principle is the longer a visitor remains on your site the greater the chance of them responding to your call to action. Whether that is to go to another page; enlist for your newsletter; buy a product; ask a question; join your forum. There are many forms of a call to action.
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ideas on a Call to Action